Recent growth of online shopping has enabled the sellers to reach the customers easily and faster than ever. Consistent ability to deliver quality, value and satisfaction influences customer’s loyalty. Online shopping has become the third most popular activity on the internet (UCLA Centre for Communication Policy, 2000). Li and Jhang (2002) inform, “In the typical online shopping process, when potential consumers recognize a need for some merchandise or service, they go to the Internet and search for need-related information. However, rather than searching actively, at times potential consumers are attracted by information about products or services associated with the felt need. They then evaluate alternatives and choose the one that best fits their criteria for meeting the felt need”. Nowadays a growing number of consumers extensively research online before a big purchase and GE Capital Retail Bank’s study (2013) found it as 81%.
Interactions Consumer Experience Marketing Retail Perceptions (2014) reveals 88% shoppers regularly research online. Store retailers might feel good from the fact that 80% of local searches on mobile devices turn into purchases and on the same day 75% of those purchases happen in-store. Convenience, better prices, variety, fewer expenses, comparison of prices, crowds, compulsive shopping, discreet purchases are few of the reasons affecting customers to decide buying online. Customers are now ingrained to shop across multiple channels and it is signifying the usage of mobile phones. A consumer research study commissioned by Oracle in 2011 suggests 37% consumers expect online pricing to be the same as or lower than stores.
Nevertheless the significance of the brick and mortar stores is no less. A lot of consumers still want to see the product before buying. Many want the product right away and avoid shipping charges.
Another survey using Facebook by Compare Raja in 2015 reveals more than 97% customers compare prices before buying. It is a huge base that triggers Eyezon to tap the opportunity as many customers like to bargain at local stores after comparing prices.
Source: Compare Raja, 2015
Comparison could happen both at online and offline stores although a lot of customers who use price comparison services online do it only on the websites leaving only 26.4% who compare on mobile apps. Eyezon is on a mission to bridge this gap through developing a user friendly mobile app. Helping customers to take wiser buying decisions Eyezon offers a platform for both online and offline sellers. Consumers can compare prices across sources, get the local price and can track it. Moreover consumers can set their own price and get notified whenever price changes and gets low. Using your mobile phone or tab you can search, compare, track and bargain for a product from both online and offline stores. Is not it a great saver of time, money and energy?
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